E-mail marketing is a form of direct marketing , we target people directly through e-mail, invite them to chat through e-mail and try to convince them to buy our product and services.
The E-mail marketing is best form of marketing because in this era all people have a e-mail account and approx 60 to 80% of them are check their mail one’s or twice in a day.
Lots of people avoid promotional calls , they don’t give us a chance to keep our offers in front of them but in e-mail marketing if our mail is not spammy, they must click on our mail and check what is it.
E-mail marketing split in three parts
- Transactional E-mails – In transactional e-mails, we get only a mail related to our transaction or payments like suppose we buy product from any e-commerce platform and payment their online then after complete transaction we get a mail related to our successful transaction.
- Direct E-mails – In direct e-mails, we got a mail related to products and services , this type of mail is commonly knows as a promotional mail , these type of mail have only one prospective provide offer , educate customers about products and increase conversion rate.In short these type of e-mail marketing is only for augment business
- Mobile E-mails – Mobile e-mails are not different from both Transactional and direct , this is a misture of both , mobile e-mail marketing is a strategy of getting more conversion , traffic and engagement,because we all know people spend most of time with phone and tablets so if we send them a mobile e-mail chances of take action by our customer is more and also fast .
Purpose of E-mail marketing
- Promote business
- Try to increase conversion rate
- Educate people about new product launch in market
- Inform customer about new offers on products
- Inform customer about their last successful purchases(for security purpose ,here only motive is to tell them, we are for you don’t worry about anything enjoy purchasing )
- Make direct relationship through direct chat through mail
Benefits of E-mail marketing
- Very cheap option of marketing
- Working fast
- Permission to send All type of mails either it is text or display
- Good ROI(Return on Investment)
- No limits of sending mails
- Higher responding rate
ROI(Return on Investment)
ROI is a benefit on any investment.
Suppose i invest some money on e-mail marketing, my goal is to increase purchase rate , i spend $10 on E-mail marketing ,in creating good mails and sending to the right person , suppose i send 50 mails or more and after sending ,In 50, 10 ok forget 10 only 5 person come on my website and purchases their , total purchasing by 5 person is approx $50,then here our ROI is 500% .
ROI is more in E-mail marketing due to more transparency.
Name of tools provide e-mail sending platform
- Amazon SES
And few mores but these are the best platform to send a good mail to customers.
Always sending good emails to customers that attract them , don’t send them normal mails.
How to Get mail id of customers
This is a big challenge for marketers that how they get mails of customers , this problem is easily solved by opt -in e-mail marketing.
Process of using opt-in
For getting mail id of customers from opt-in ,you should have to create a newsletter forum or a forum for any purpose , their you provide a opt-in space that is mandatory for customer to click , if your site visitor submit forum, their mail id and name are listed on your mail server , you have to go to collect all email and send them emails according to your purposes.
A good writer and speaker says that practice not make a man perfect a good practice make a man perfect.
What he want to say , he want to say that work in same way with different strategy is better than to work continuously with same strategy in one way that not proving beneficial.
This whole statement is very true, we saw that most people working hard but still they don’t achieve success, this not because of right time this happen because they only work hard with same strategy never go beyond and try to change the strategy of work.
This same happen with online marketers they want to sell more but because lack of strategy they don’t get too much success in their goal.
I suggest to those marketers to go for e-mail marketing and work hard on this , this is a very beneficial way of marketing.