Advertising is the best way of enhancing the engagement on products and services.
Lots of option are available for advertising :-
- text advertising
- app advertising
- audio advertisement
- video advertisement
- banner advertising
- images advertising
Their is no doubt in this that All these way of advertising are beneficial for marketers or companies but the best way and more beneficial way of advertising are video advertisement.
Advertisement through videos help to increase more engagement on our products and services.
Videos reach to customers mind faster than text because video is the best way to discuss or explain anything in easy and simple language,That’s why above 90% customers like to watch video content before purchasing any product . In these approx 50 to 60 % are likes to purchase anything from those brands and companies who launch their product or advertise their product through video contents(video ads).
There are lot’s of benefits of video advertising:-
- If customer have some doubt related to products,video clears all doubt
- Easy way to build relation with customer
- people like to watch videos more than read text
- people share more videos than text and pictures
- customer trust on videos more than text and images because everything discuss in video very clearly
- video help in more purchasing and also fast purchasing
- Text with video help to increase rating of products
Videos ads are been displayed on TV , mobile , computer and tablets.
In these the most beneficial platform is mobile and tablets because people spend their most time on mobile and tablets.
Hows mobile video advertisement more beneficial than TV ads
Mobiles are small device which can easy to carry everywhere.
People love to spend more time on mobile with respect to on front of TV.
The one reason of mobile video advertisement is more successful than TV video advertisement is advertising running period , on mobile ads running periods are like of minimum 16 second to maximum 2 minutes but on TV ads minimum running periods are 5 minutes.
More ads start irritating viewers that’s why viewers change channels when ads starts.but On mobile due to less period of running ads viewers keep continue watching their shows .
Mobile create more distraction than TV , approx 53% viewers view ads on mobile and 28% TV viewers views ads on TV .
TV viewers do multitasking work during watching TV like cooking , Texting , chatting to friends , eating , But on mobile, viewers watch video with full concentration , full concentration means not they don’t do anything during watching means their mind are concentrated on videos they don’t miss anything.
Name of company that provide video platform
Loop me is fastest growing company in field of video creating .Type of video create by loop me are, pre -roll , full screen interesting , native , portrait , HTML 5 .Loop me work for top brands like apple , adidas , coca-cola , microsoft , unilever and juguar .
How’s social media channels help video advertiser
Social media channels like twitter ,facebook , google+ ,instagram are very helpful in generation more engagement. These are the best platform to promoting products through video ads.
Social media channels provide option of likes and share , these two option are very helpful for video advertiser , if anyone like any videos, their liking video start showing on their friend circle , means in single click videos reach to 1000 peoples ,if on 1000 , 50 or 100 likes imagine this videos reach to how much people.
A huge sharing chain started with single touch .
This is the benefit of social media platform.
And also these day all are on social media means if you promote your ads through video content on social media platform your video reach to all age people either they are of 15 yr or more than 50 yr.
Video advertisement are the best way of reach to all people of all age and also this also very profit making strategy.