A platform which provide a online service to us either it is blogs , video , B2b , B2C, e-commerce based website.
Website is a online store where you reach/go and search products and services according to your wish.
When people landing on any website they have some expectation from website, they aware about few things.
- Is website work in the way that they expect
- Is this website appropriate
- aware of zealeous pop-ups
- This website is helpful or not
when people land on any website on that time they also open more website similar to their landing website , they only want to go for best , if first website is appropriate and working in the way that they expect it sure that first page is their last landing page, they don’t land on other page similar to first page after leave this page.
What are the expectation of visitor from website?
- Loading time of website should be fast
- UXD(user experience design) should be awesome
- Presence of good content
- Online customer support should be embedded
- online transaction should be working fast and good
- These are the expectation of visitor from any website.
The most important part here is UX because before reach to transaction page or customer support page visitor land on first page that give the whole ideas about website.If website designs are awesome visitor think to land on second page either they drop the ideas of landing on other page and leave site quickly , this activity increase bounce rate of website.
What is ux?
Ux(user experience) is the process of magnify visitor satisfaction with product by increase the usability and accessibility.
UX dispense in four parts
- Utality – is it useful
- Usability – Is it usable
- Desirability – DO visitor like it
- Brand – what does it means to visitors
- Always try to design your website for the purpose of impress visitor not yourself.
For making website good or give a good look and more visiting website must have to do good UX practices .
UX Says about
- who use this website
- What their motto of using this website
- what action they take after landing on this website
In Ux designing for create a awesome menu , images and buttons we use wireframes tools .
Wireframe tools also focus on how,s the website page functions are and how’s it look like.
Website good design play a important role in increase engagement on website , also if website work fast chances of returning visitor increase .
Before launching website ,it must to test website how’s it work.
Research on website Quantitative , Qualitative , attitudinal and behavioural.
Website performing well if website fulfill all the conditions , and able in enhance more visitor ,increase traffic on site , decrease bounce rate , able in gain new users and also increase returning users .