Being a entrepreneur is not easy yes but not hard but the difficult thing here is to maintain your status.
In this era all move on with their business on digital world where all thing are very transparent.
Can anyone know before presenting our business on digital world what we have to do?
May be some of you know this well but i am very sure about this is to not all of you know this.I will go to discuss what we have to do before present our business on digital world.
- First work we have to is to research about how they present their business in a very good way.
- After that they have to research on who will goes to be being their competitor in future.
- They have to give time on setup a plan that how they competet other and how they work their so no one able to competet them.
- They have to think on this Whom they will goes to serve their services.
- What are their way of working.
Presenting yourself on digital world is not a big challenge , the big challenge their is to present your business in best way so this able to make benefit.
When anyone goes to present their business on digital world they should have to focus on these strategy.
Strategy on which all have to work
SEO(search engine optimization)
SEO is nothing more than show your business page on SERP(search engine result page).Showing your page or Represent your page on SERP is not easy yes but not hard also. SEO totally depend on ideas and strategy . Means what we have to do to increase visibility of our business.For being a good SEO , firstly our website design being be the best.Second our content should be best.Third our content should be able to engage people . Fourth our content written in well form.Fifth we should have to generate backlinks. And also keep your content uniques and try to manage your unique content on your homepage. SEO depend on how relevant your website is according to your website name/title. Google , bing , yahoo , yandex ,baidu ,munax and few more are the search engines. Where our pages are shown.Sitemap of your page is a big factor to show your page on first page of SERP. Because sitemap shows how much link are submitted on your page and how much are performed.
In content marketing our focus is on our content.Like what type of content we use for our business. How much these content are valuable. What changes should be done with the content that it able to engage people. Write a good content using simple word that all people understand well what you want to say them. All says that content marketing trends are goes to end but i don’t think so. I know people want to watch video more than read but In some point importance of written content is more than video. In case what happen people not able to understand what video content want to say but this same thing is simply clarified by written content. Here A good example of content marketing is google. Google present their all work in both written and visual form because they know the importance of this. Google give importance only to Quality content because it’s fulfill what’s users want and what their needs are.
Press release (PR), If you want to increase your brand visibility then in that case you should have to use press release. Most of business go on top because of press release strategy. If you submit your forum on press release what press release did is to send your post on all online news publishing platform. We have to done one most important thing before submit our forum on press release platform like PR.com , PR Newswire and many more is to give their our site link so if anyone like our content and want more they directly land on your homepage without doing lots of search and work.
CPC(cost per click)
CPC (cost per click) is a strategy of promote our business on all online platform. What happen in this is to we have a set a per click budget of our business on ads according to our brand target. When any one click on our ads we have to paid the cost of clicking to advertiser. We use CPC in only that case where our Call to action cost is less than our needs. This is the rule of business never serve more than what we get in return. But on thing that harm our Business profit in CPC is to unnecessary click. Unnecessary click means those clicks that are not beneficial for our business.
Social media marketing
After passing from SEO , content marketing , PR , CPC now we have to work on social media marketing. Social media provide us a best platform to present our business in front of people. In this era everyone are on social media. Social media marketing is like to present right thing in front of right person. The Social media platform like facebook , twitter , pinterest , linkedin also provide analytics facility that help us to know our audiences. Social media analyse the demographic , geographics and interest of engaging audience with our services. That help us to easily analyse that who are our best audiences. Approx 3 to 4 million people advertise their ads on social media platform. So if you new on Online business and want to increase your business visibility you must should have to go for social media marketing.
Email marketing is the best and cheap form of promote our business. Many companies use email marketing to promote their services . What they did is , they send you a mail regarding some topic , when you open that mail you got a link of their business page , their they put their product and services. We all saw when we visit on any page their they say us to login or register this because they want to take our mail id so they will promote their business through email marketing.
Landing page is that page where visitor visit after clicking on our site links. Role of landing page is most important from visiting on page to complete our goal. Landing page shows what type of business we have . If you keep your landing page attractive chances of increase engagement with your services is high. Attractive landing page means not only our page looking nice it means our page contain relevant information, good pictures ,good coloring , good CTR . Landing Page help our visitor to take further action. If you go to represent multiple services. you should must have to create specific landing page for each business. It help your business to grow. When you will goes for CPC their you also have to create a good and specific landing page for your ads.
Templates are nothing more than the design of our website. Actually we call our site theme is templates. Templates provide a good or bad user experiences depend on what type of templates we use for our website. Template created with some coding languages like html , java , php , python and little more. Creating template and customize this templates is the main work we have to done. Because if our customization is best our website look best. If our website templates are good people like to spend time on our page. This is a big factor of generating or making good public relation to/with our business.
This is little about what we should have to do before present our business and after presenting our business on digital world. Read carefully and analyse that i mention in this . I will be posting soon the next step you will have to do after completing these activity.