Marketers have lots of work to do for getting good result from their business. They always in search of some type of techniques that make their work easy. That help them to save their time so they give their saving time on other part and strategy of their work. Automation is the one of the way that marketers are looking for. All marketers searching for such type of automation tools that make their work easy. So , today i will go to tell you some automation tools that are providing awesome features and work according to your needs.
But before going to discuss about tools , Firstly we have to know what are automation tools and How’s they work?
Automation Tools are a one type of software , that save our work inside their database and releasing them according to our needs. Just look this with example.
Suppose that you have a e-commerce website and you want to send mail to all of your visitor who visit on your website and sign up their. Your purpose of sending mail is to say them thanks to sign up and tell them about on present day which product is on discount sale. Mind it, your visitor is not active only on day time , they active on your platform according to their wish. May be its day or night. If they sign up on your platform in day its easy for you to send them mail but if they sign up on your platform in night what you do.
Is you want to become a nightmare.
If you decided to do this, then when you take rest , because you also have to send mail to your users in day time. You have lots of work to do on day time, so it no possible. Then now what you think to do,you start looking for an easy way to solve this issue. Then here automation tools are the way that help you in come out from this issue.
What automation tools did is they send automatic email to those user who signup on your platform either in day or night time . You only have to put your email content in automation tools database.
Automation tools not only for sending mails but for some more works they did like,
- For sharing post on social media – Automation tools help you in manage your post on social media channel either it is twitter , facebook or linkedin.
- For Sending automation messages – If you want to send message to your follower just after they following you ,
automation tools do this for you.
- Telling about Latest trends – Automation tools also say about what the latest trend running in markets , and what post coming on social media with that trends.
Now , from here i will go to discuss Top 3 Automation tools that help you in distribute your content across multiple channels.
Top 3 Automation Tools for SMM(Social Media Marketing)
Hootsuite is a platform which help us in managing our social media activity. It allow us to post content on social media platform like twitter , facebook , linkedin , google+ , instagram , wordpress and youtube.
For using hootsuite you have to firstly sign up here or simply login with your twitter , facebook or google+ Accounts. Its depend on you from which way you want to access this tool.
After that you have to add social network their. For adding social network you firstly have to click on search profile that locate in top of page , there you got option of add social network.
When you click on add social network you got multiple social network option , you have choose one on those on which you want to work.
After that you enjoy posting.
Hootsuite provide many tools on their platform like
- It provide analytics tools that help us in analyse which post perform better.
- It provide contact tools that Tell us about who follow me and whom i follow
- App directory tools provided by hootsuite that help us to install multiple social channel tools inside hootsuite
And lots more advance feature provided by hootsuite to their users.
Hootsuite is a freemium tools , you only able take advantage of those features in free that are basics for using advance feature you must have to paid for This.
Buffer is a software that design to manage social media activity. You simply able to post your content on social media without opening your social accounts. You only have to do is to create a content and put in buffer and set a posting time. Buffer is a automation tool so it do this automatic. Buffer allow to post on Twitter , facebook , linkedin , google+ , pinterest and instagram. You able to post on pinterest through buffer in free for only 7 days after 7 days you must have to paid for this because it comes in advance features.
How to access buffer
For access buffer, you have to firstly sign up for buffer account or you simply login with your twitter , facebook or linkedin account.
After completing this you have to setup a queue . simply click on queue menu and add your content their.
After that you got option to add to queue ,share next , share now or schedule post. choose one according to your needs.
If you want to post your content in different time just go to schedule menu , select schedule timezone.
After that choose on which day you want to share this post , or you want to share this everyday.
After that choose your timing of sharing and click on add posting time.
Now your post ready to boom on time.
Buffer also provide a best feature that is analytics that help you to analyse which is your recent post , how many content you post up till now and how all perform.
Buffer is also freemium tools that allow you to use only basic features in free for using advance features you have to go for paid option.
DrumUp is a social media and also a content marketing app that provide a platform to share unlimited content on social media in different times. This tool allow to share our content on only three platform that is linkedin , facebook and twitter.
For accessing DrumUp, You firstly have to login on this platform . For login you got three option facebook , linkedin and twitter. Its depend on you which platform you choose to access drumUp tools.
After accessing you are eligible to use their services.
Process of post content through DrumUp.
First you have to choose a account where you want to post a content , for adding account you have to click on add social account option that shown on top of the page.
After clicking on this you got three option twitter , facebook and linkedin, you are eligible to select one at a time.
After that you have to click on oueue menu .
You have to create a content here , select a publish time.
Under publish time you got three option select anyone according to your wish.
If you want to republish this post select a repeat post option and put their repeating time.
If you want to save this content on library select save to content library.
After that you got option of sharing your content, where you want to share , if you work on facebook and you have also a facebook page then you have to select here where you want to share, on your timeline , on your fb page or on both.
After selecting your choice click on schedule.
Now your post ready to boom.
DrumUp also provide a best feature that is feed , which help you in posting your website blogs on social media platform.
DrumUp also provide analytics feature that analyse your post activity.
But this tools provide all feature for 30 days only in free after 30 days you have to paid for using their features.
According to me drumUp is also a best automation tools for sharing post on social media and analyse how’s they perform their.
These are best three automation tools. Automation tools are not only for sharing content but it also help in reach our content to more number of people. It also increase views on post , this because of their large number of users and subscribers.
Most of Social media marketers , go for automation tools , because its save their time of posting and give a good results.
Actually if i go to say in short then i say that automation tools are very similar to work as CRM.
So in last i say to, you all to analyse the whole guide and use these tools to get their benefit and give a new position of your growth .