Re-marketing is a way to connect with those people who already had visited on and purchased from your website.
Suppose that you have a E-commerce base website , you try to sell electronic products their , somebody visit on your site and purchase something from their or just only visited not take any action their , you try to convince them to take action on your site , if that person fill up forum their, you convince that through sending mail or if that person not fill up any type of forum then , you convince that person through ads .your practices here to convince that person to take action on your site is called re-marketing.
The Main purpose of Re-marketing is to increase engagement.
Actually some way are in front of marketers to re-targeting /re-marketing
If you are a marketers and your work is to re-targeting , i think email-marketing is a best choice for you because email-marketing is very cheapy and fast responding way.
How to Re-marketing through Email marketing
- Re-marketing through email-marketing is very very simple , you have to do only one thing to re-remarket is to create a good mail for your client,that contain all information about your product and services.Create mail is little tough work you have to do but not much worry about this i already had discuss about creating good mail in my article How to create more actionable E-mail for e-mail marketing.
PPC(Pay Per Click) is simply a strategy of Paying money to advertiser for advertising our products ,this work on per click basis , we have to paid money equal to number of clicks.
PPC(Pay Per Click) , Your work here is to just go to google adwords create a ads to re-marketing using PPC / CPC (Cost Per Click) process to adjust budget.
What practices you have to do to set ads to re-targeting
- First you have to sign in on google adwords
- After that you have to click on campaign , their you find +campaign click on this
- When you click on +campaign it ask to which type of ads you want create just normal text ads , display ads or video ads , choose any option from these according to your business needs.
- After this you get a forum you have have to fill up all space that required to set a good ads like ads name , purpose , reason , locality , budget , whom you want to show ,schedule , and little more
- After completing this forum you have to create a group ads , not worry about how to create ads group, you have nothing to do , after submitting one forum you automatically get second after completing second you get third this process happen automatic until your ads is not set and ready to run.
SMM(Social Media Marketing)
- Social media website provide a best platform to re-marketing.Just Go on social media platform which run ads campaign , create a ads campaign for re-marketing , process is very similar to adwords .
Social media website which run ads campaign
The main thing here we have to notice is that, all ads created by us is run on a particular platform like if i create a ads from facebook my ads shown on facebook pages and instagram as well ,if i create a ads on twitter,linkedin,tumblr , youtube my ads shown on these platform only.
The difference is on PPC , when we create ads from google adword my ads shown on search engine page and on other website but my ads not shown on social media website except youtube because youtube is google product.
Through call and messages
- Simply call to your client and tell them about your services and product on call and also send them text message on their phone related your product and services
So analyse the process of re-marketing step by step and start practicing.
so much simple step , just choose your way of re-marketing , work good on whole process related to your way and run your campaign.