All want to gain engagement on their website and mobile apps.Most using email-marketing to re-target people that visit on site and fill up newsletter forum or other forum.But in this process call to action is more increase. so what we have do to increase call to action and engagement.
The most helpful way of increase engagement and call to action is live chat process.
Live chat/online chat is a kind of platform which provide a facility to communicate with anyone who online in present.
An online chat service software used on website and online applications.
Purpose of using live chat
- Try to convince viewers for subscribing newsletter
- Provide offer online through chat
- Help site visitors in searching products and pages and what they are looking for
- Provide customer service / support online
online chat service is a like a steamer in sea , provide fast responsive service.No one have waiting for connecting call and press to much buttons to talk with customer executive.
There are lots of benefits of live chat services.
Benefits of live chat
- Increase conversion rate of website
- Increase sale of products and services
- Provide best customer service support
- Help in communicate to visitor who online on site
- Software tells about how many visitor on site and on which page they are
- Help in re-targeting
Help in re-targeting
How’s i say this , how live chat help in re-targeting ? i will go to explain how’s ?
When anyone access live chat services they fill up a forum before starting chat , in forum they have to fill up name and email id , when fill up is complete and their chat is access , the email id and name provided by them is automatic save in chat software.By using this mail id we re-marketing our viewers through email marketing.Send them email related product they search and see on our site and also send a mail related to their chat with our colleague.
Live chat is best option for those who don’t like to chat on phone call,if our website provide live chat facility then these type of person like to visit on our site and purchases from our site.
Phone call is little costly because we have to pay for this to chat ,No doubt in this most of companies provide cost free call chat service but during call chat we don’t have access multi-task.
Also in live chat no one have aware about phone chat problems ,waiting for response and put call on hold.
How live chat help in increase conversion?
Suppose that someone visit on website , and searching for something but not able to find . Chat software track that person record , what i have to do here is to text that person through chat and ask that person about problem ,that person share his/her problem to me/our colleague depend on who handle our live chat support , then i reply that person with suitable and satisfactory response , if my response really help that person , that person must complete our goal either my goal is to fill up signup forum or buy products
Process of integrate live chat in websites and applications
If you want to integrate online chat in your website you have two options
- Using Website developer code
- Embed a plugin
First option is only for those guys who know about codes ,have knowledge of java & css.
But the second option is for all, no programming language required for using plugins , simply download the plugins and install in your admin site .
There are lots of good plugins for online chat , i don’t go here to mention the name of plugins , simply you do it yourself , go on search engine page and search the name of plugins of live chat.see the rating , users compare with other after that install and enjoy live chat with your site visitors.