I had describe earlier about the basics of E-mail marketing in my article what is and why we use e-mail marketing .
Now time to discuss how to write a good e-mail for e-mail marketing.
Writing a good e-mail for e-mail marketing is not tough if you know the way of writing.
Before start writing mail firstly you have to choose a good tool for e-mail marketing.
Why tools are necessary
Tools are necessary because they provide some good features likes
- Good templates
- Autoresponder facility
- Facility to Attach social media icon
- provide different Designs of writing
- Mails run on both mobile and computer
And more good exciting and awesome feature that give our e-mail a awesome and attractive look.
After selecting one tools , i go to skip some basic work you have to do is to sign up , login and make profile , i directly come on how to write awesome e-mail for marketing.
Before go to say how to write a good e-mail, i want to discuss, what writer/marketer have to keep in mind during writing mail.
All marketers/writers have to keep three point in mind during writing mail.
- Who are your customers , for whom you write this mail
- What your purpose of sending mail
- What your customer acceptance from you
How to write good e-mail
Give a good header that force people to open your mail and check what inside it.sometime what happen due to lack of good header people saw the mail and ignore not open , they thinks this mail is not necessary to check, they don’t go to gain something after opening this mail.
Use a killer word
Always use killer word in heading, killer word play a good role in increase the opening rate of mail, when people saw a good killer word in heading , they want to open mail and check what it say or what inside this.
Content is relevant to header
The material or speech you embed in mail is must relevant to header so as your customer take action after read your mail.
Educate your customers
Always write a content that contain full knowledge of your product and services.Your mail is a very short description about your products that tells all things about products.
Embed image in emails , its look attractive and say lots of things about product.
Comments and reviews
If your mail promote any services or products then must integrate comments and reviews of other customers on products in mail , this help to increase engagement and conversion rate of your product.
Must Embed link of your product page or action page that you promote through mail ,so your customers take action immediately on your product through your mail.
Contact and address
Provide customer help contact number and email id in mail so if customer have any query related products they directly contact you through phone call or mail.Also provide address of your firm headquarter so people believe on your mail and your product .
These are the strategy of writing a good mail for e-mail marketing.
What is killer word?
Killer word are those word that really people looking for , means the word which work in favour of customers .
Suppose that you have a e-commerce site you want to increase traffic and conversion on your site then what you have to do is , you have to use discount word in your mail heading , because all customers is looking for discount when they go to purchase anything .
Here the killer word is discount.Their are lots of killer word for specific business but i will go discuss some few.
|Dating||Name of gender|
Using these keyword in heading give a good results to promoters and marketers.
writing e-mail in good way gives more good result than writing e-mail in normal way , As a Marketer if you choose to promote your or somebody business through e-mail marketing , you must have to do hard work on writing mail because your written is everything, else remaining all are depend on how’s your mail is .
Choose a right path for your business and give your best on it .