Advertisement is very necessary for all type of Business either the business is online or offline.
- In offline business no one have much worry about investment on advertisement because In offline the way and places of advertising is fixed so only work is to paid money to advertisers and instruct them to advertise in that places.
- In online Business all have to worry about their investment on advertisement not all only those worry who handle advertisement process by himself.
- Online advertisement, all choose both process of advertising products/services by organic advertisement and paid advertisement.
But organic not as effective as all think, not able to convert audiences or generate traffics.
Paid give a excellent results , but for getting excellent results , marketers or advertisers have to do good works.
What are the good practices for generating more results from advertisement?
- Choose a specific more searchable keywords for creating ads
- Creating a attracting ad copy that says about offers/product/services
- Create good text and images that help to generate leads
- Always setup a ads page that shown after click on ads is relevant to ad keyword
- Should Provide information and offer on ads page that really people looking for
- Always create multiple sets of ads for test which one run better
- Set a ads running time on specific country , run ads in people working hours
- Adjust the bid of running ads according to keywords of ads
- Create different sets of ads for different platform
Most focus during create ads are the sets of ads.
Always create a multiple set of ads , in all sets use
- Use different keyword
- Different images
- Create different types of ads page
Create a specific ads for a particular country, if you want then you target whole world people with single ads.
But the difference between single and multiple sets of ads are lead generation .
In single ads lead generation is low but in multiple sets of ads lead generation is high because here ads are as similar to their demands.
All country people thinking are not same , leave country not all people of same country are not same thinking then why i create a single ads for all why not create a multiple ads.
One more benefit of create multiple ads is it save our money of advertising , because all country have a different working hours , if i set multiple ads and running these ads on their working hours ,then chances of bouncing our ads is low so my ads generate more leads.
Professional advertise use all these strategy during create a ads. Most of use Google Adword for text ads and display ads also use Google Adsense for display ads. These ads not shown on social media also show on google search page and other website.
SMM(social media marketing)
Also use these strategy to create ads on social media platform , but these ads only shown on social platform , also on same social platform where ads are setup .Social platform provide ads creating platform for more lead generation on website and increase engagement.